| Before, current content was set up by
marketing and consisted essentially of marketing
documents.
The content reflected the internal vision instead
of the vision of the customer.
|
After, we visited
people who had recently bought or sold a house,
and we simply asked them to tell us their story.
Users don't know what they want but they know what
they do.
We recorded and transcribed the tapes. Based on
this feedback, we redesigned the content. In one
page, users could find all housing related information.
|
